Denville, NJ • PeggyFarley23@gmail.com
www.linkedin.com/in/peggyfarley • www.PeggyFarley.com PW: on request
SENIOR GRAPHIC DESIGNER
CORE COMPETENCIES
Booklets • Brand Guidelines • Creative Collaboration • Concept Development • Convention Materials • Client Service Excellence • Digital Assets • Email • Design • Graphic Design • Infographics • Logo Development • Packaging Design
SUMMARY
Results-driven, strategic senior graphic designer with extensive experience in the pharmaceutical industry, supporting multiple Fortune 500 companies. Highly proficient in end-to-end design and project management, consistently delivering high-quality visual solutions on time and within budget. Proven collaborator with cross-functional teams, including Cardiovascular, Consumer Healthcare, Gastrointestinal, Marketing, Medical Affairs, Neurology, Oncology, Sales Training, Sales, and Women’s Healthcare.
EXPERIENCE
Senior Graphic Designer
March 2025−March 2026
Bayer US Medical Affairs, Remote and Whippany, NJ
Developed interactive designs, illustrations, and infographics for medical communications.
Produced 100+ medical content pieces and illustrations across multiple projects.
Collaborated closely with cross-functional teams to deliver engaging, compliant materials aligned with industry regulations.
Designed and managed 20+ advisory boards, 40+ emails, 6+ SharePoint websites, and 40+ PowerPoint presentations.
Successfully managed multiple projects and media formats simultaneously in a fast-paced environment.
Freelance Graphic Designer
Mary Lives and American Maize Maze, Denville, NJ
Designed and developed a website for a non-profit organization.
Created 60+ custom game boards for The American Maize Maze Company, delivering engaging designs for large-scale outdoor entertainment experiences.
Senior Graphic Designer
October 2018−August 2024
Bausch Health, Remote and Bridgewater, NJ
Spearheaded Bausch Health's on-site design operations, creating a unified logo and brand library for 11+ brands.
Built and managed an in-house creative team of three designers.
Oversaw Xifaxan® safety updates—revamping 300+ materials from posters to patient guides.
Collaborated with Marketing and Sales to refresh assets for 10+ brands under tight deadlines.
Managed asset preparation and annotation in Veeva for FDA submissions across 10+ brands.
Supported nine product launches with comprehensive creative materials.
Designed 50+ internal HR assets, including org charts and event collateral.
Produced 100+ triggered emails using Dreamweaver, HTML, Marketo, XD, and Salesforce.
Ensured brand consistency for four companies and 11 product lines.
Reformatted 100+ PowerPoint presentations for leadership, manufacturing, and sales contexts.
Created 100+ interactive PDFs, guidelines, and best practices booklets.
Senior Graphic Designer
May 2012−December 2017
Nestlé Health Science, Bridgewater, NJ
Generated solutions supporting Nestlé's $2B Global and North American division and major brands like BOOST and Carnation Breakfast Essentials.
Contributed to BOOST's growth from $100M to $400M in five years with product launches in Canada, Mexico, and Brazil, created sales decks, and accelerated design adaptation timelines.
Served as sole in-house graphic designer overseeing all aspects of retail design, including packaging, branding, concept development, marketing materials, and presentations.
Developed Nutrition Label Reform packaging specifications across 9 retail and medical products.
Produced collateral for sales, medical guides, posters, trade shows, and managed packaging workflows for nine medical nutrition brands.
Senior Graphic Designer
October 2005−October 2011
Pfizer, Madison, NJ
Developed innovative solutions for 14 brands, encompassing both international and domestic businesses. Addressed complex graphic design requirements for key divisions, including Animal Health, Consumer Healthcare, Corporate Communications, Fitness Center, Building Services, Cafe, and Human Resources.
Collaborated with the Marketing Team to conceptualize impactful product ideas supporting new product development across six brands, consistently delivering designs aligned with global packaging standards. Demonstrated effective self-management of project timelines from initiation to completion.
Worked with the Global Pain Management team to design the Advil mini package, facilitating dual placement opportunities and contributing to increased sales.
Designed new product concepts for ChapStick featuring Disney characters, successfully expanding product appeal to younger demographics and securing a partnership with Disney.
Assisted Human Resources in organizing annual events such as holiday celebrations, employee appreciation picnics, 5k runs, United Way campaigns, food drives, toy drives, and back-to-school drives.
Maintained and photographed the organization's digital library, which included artwork, executive portraits, facility images, and documentation of corporate events.
EDUCATION
Rowan University, Bachelor of Arts: Graphic Design, Illustration • Glassboro, NJ
School of Visual Arts, Continuing Education: After Effects, Dreamweaver, InDesign • New York, NY
Rutgers University, Mobile, Desktop Web Developer and Responsive Web Design Online Certificate
SKILLS
Industry Knowledge:
Pharmaceutical, Consumer, and Healthcare provider guidelines, FDA requirements, Customer Service, Library management (Figma and Veeva)
Technical Skills:
Adobe Creative Cloud (Acrobat Pro, After Effects, CC Library, Dreamweaver, Illustrator, InDesign, Photoshop, XD),
Microsoft 365 (Excel, Outlook emails, PowerPoint, SharePoint, Teams, Word), Figma, HTML, eWizard, Veeva, and Wrike.
Soft Skills: Teamwork, Fast Paced Timeline Management, Communication, and Problem Solving.